Japanese Yakitori Chain Torikizoku Opens Its First Restaurant in the Philippines
Japanese yakitori chain Torikizoku enters Philippine market with debut restaurant in Metro Manila on October 12. Explore Japan’s fast-food expansion.
The operator of Japan’s Torikizoku yakitori grilled-chicken chain has entered the Philippine market, holding an opening ceremony for its first location in Metro Manila on 12 October, as the company expands its footprint across Southeast Asia.
The move brings a Japanese fast-food format into one of the region’s most competitive quick-service restaurant markets, home to the Jollibee fried-chicken chain. The operator is targeting Metro Manila shopping malls for its Philippine outlets, according to the source report.
The Philippines represents the latest Southeast Asian market that the Torikizoku operator has set its sights on, with the Metro Manila opening marking the chain’s first foray into the country.
