Kevin Germanier: Redefining Fashion After Olympic Success

Swiss designer Kevin Germanier has emerged as a new force in fashion following his stunning work at the Paris Olympics. “While the industry typically favors a refined aesthetic, I see myself more as a modern-day Dr. Frankenstein, continuously experimenting with diverse materials,” he shared. His spectacular Golden Voyager costume, crafted from recycled video tapes and adorned with countless pearls from his childhood, was a highlight of the closing ceremony.

Before his Olympic success, the 32-year-old had already established a unique identity, celebrated for his whimsical and retro style as well as his high-level expertise in haute couture. Designing the costume for dancer Arthur Cadre while maintaining secrecy for nine months was an unforgettable experience for Germanier. Reflecting on his recent debut at Paris Fashion Week on September 24, he declared, “This experience is unmatched in my career.”

Weeks later, he remains awed by the opportunity. Vogue hailed his creation as “the most memorable costume of the ceremony,” sparking lively discussions on social media.

Germanier is part of a growing trend among modern designers who embrace upcycling as a core tenet of their work, fueled by both passion and necessity. His journey into this world began during an internship in Hong Kong, where he discovered discarded bags of pearls. “Upcycling is more than just a vintage find; it’s about crafting beauty from waste,” he explained.

This philosophy took root in his childhood home in Granges, Switzerland, where he learned from his mother and grandmother the importance of repairing clothes instead of buying new ones. Their lessons inspired him to attend Central Saint Martins, one of London’s most esteemed fashion schools.

Initially, Germanier often worked with muted hues, but after securing a position at Louis Vuitton, he decided to adopt a bold color palette for his final exam, proclaiming, “It must sparkle!” This decision has since defined his signature style.

In the fashion world, he embraces a lighthearted outlook: “We’re not here to address major global challenges; we focus on crafting beautiful dresses.” His work has been donned by celebrities like Lady Gaga and Taylor Swift.

Despite his creative triumphs, Germanier is acutely aware of the commercial aspects of fashion. “It’s vital to find marketable products, whether a handbag or a scarf,” he said. His current best-seller is a delightful baguette bag made from multicolored pearls.

Looking to the future, Germanier’s aspirations extend beyond accessories. He has recently been recruited by LVMH for a “secret” project centered around waste management. He envisions leading a major fashion house like Dior, where he believes he can effectuate significant change. While he enjoys the art of upcycling, he maintains, “As long as I am creating, this will remain part of my work. But if it ever becomes less enjoyable, I will step away.”